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In this episode, we discuss with Jason Sumner of Bowen Craggs the benefits of storytelling content on corporate websites. We also address how to find the right balance between product and company information. And we take a look at some best practices from the Bowen Craggs Index.

Your hosts Ines and Christopher are design and digital strategy experts at Axel Springer Corporate Solutions, a full-service digital agency from Berlin, Germany. In this podcast, they explore how successful corporate websites are set up, evolved and operated. With experts from the industry, the two discuss everything from strategy development to implementation and stakeholder management.